Dreams Destiny Desire

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Ok, so I’m all-in. We are pushing forward. I’m doing everything possible to create and manufacture the-best-of-the-best. After all the numbers are counted and results are tallied i know I’m doing it all 100% for myself.

Sure, people love it and kind words follow. Profits ensue along with debits and credits. But why in the heck do i wake up everyday and go right back at it with such vigor. Manufacturing AXN Guitars?…

Questions. Everyone has them. These can be based on ones predestination and/or the inevitability of circumstances. I know what my calling is. I know the goals I’m chasing are of value.

For me it is the belief that I can create with consequence.

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What motivates each of us every day? What do we Dream? What is our Destiny? Why do we have Desire?

Others such as the ones I will mention below have a call to action, an oath or something defined as a creed.

Mechanical Engineers have an oath called

“The Obligation of an Engineer”

“I am an Engineer. In my profession, I take deep pride. To it, I owe solemn obligations. As an engineer, I pledge to practice integrity and fair dealing, tolerance and respect, and to uphold devotion to the standards and dignity of my profession. I will always be conscious that my skill carries with it the obligation to serve humanity by making the best use of the Earth's precious wealth.

As an engineer, I shall participate in none but honest enterprises. When needed, my skill and knowledge shall be given, without reservation, for the public good. In the performance of duty, and in fidelity to my profession, I shall give my utmost.”

There is the “Technologist’s Oath” that i recently ran across with a friend and philosopher. This has the following citation:

“I will remember that there is art to technology as well as science, and that empathy, craft, and remaining mindful about the consequences of my decisions outweigh the importance of my technical knowledge”

So we make a move. Everyday we make a choice. It holds a consequence.

Again, I am ALL-IN . I’m creating. I’m not screwing around. I’m committed. It means something!

Johnny - AXN Guitars