AlienXnation™ Established 2004

We created a guitar boutique concerned only with guitars of true significance. Each guitar being excellent in its own right. The AlienXnation™ Guitar Boutique is for those of us that can appreciate and express our own individuality. Our menu of instruments is based on a simple reserve of guitars.   Their uniqueness and individuality stands for what we believe in. We know thats what you believe in.

" I am producing guitars that re-ignite that feeling of excitement about the electric guitar. A feeling lost by a generation of sterility. My new models carry-over over an era of individuality "
Our AXN™ Guitars are authentic. So are my intentions. I want every guy to have a renewed passion about being able to play the guitar!
Johnny - AXN™ Guitars

The Hollywood Sunset Strip - Through These Eyes

The Strip is the name given to the a stretch of Sunset Boulevard that passes through West Hollywood, California USA. Glamour and glitz defined the Sunset Strip during the time of big bands through to the west coast rhythm and blues rage in the 1930s and the 1940s. Later in the 1960s and 1970s the Sunset Strip became a haven for rock-n-roll and an incubator for bands from the era of psychedelic rock.

In the 1980s at the tail end of the prolific punk scene was to begin the historic and epic time of the L.A. Metal Era. Back in 1986-to-1990 rockers filled the streets on a very short stretch of sidewalk between the Whisky-A-Go-Go and Gazzarri's. This was The Strip.

It was the birth of what hollywood adolescents at the time called "Glam" and was also known as "bubble-gum rock" by the previous generation of LA rockers. Its a California breed of metal and a music genre independent from UK Glam. Now, decades later, many names were attached to Hollywood Glam Rock such as hair-metal, cock-rock, and sleaze.

The short stretch of Sunset Boulevard glorified as "The Strip" was colonized by metal bands coming from all parts of the USA looking for that big break and creating a vibrant scene for hard rock music. The 1980s will forever be remembered as a time when Generation X was in its youth. History displays a time of neon colors and pop-rock . In reality the 1980s was a time when gender-bending transitioned to blue jeans, cowboy boots, rock t-shirts and heavier metal.

In most social environments males are chasing after females. A female will have many possible suitors with all the persistent men scrambling for position. On every friday or saturday night on the Sunset Strip, it was a very high ratio of women competing for a tiny ratio of men. If you were a male long haired Glam Rocker with swagger, a guitar and the look, there were plenty of  gorgeous girls scrambling for your position.

 

In the late 1980s, along with countless rockers pursuing the dream, I was lucky enough to experience and absorb information in regards to LA Metal that would have been otherwise unattainable had I not been there on The Sunset Strip.

" For me those times in Hollywood when the Sunset Strip was occupied by headbangers and glam rockers is still sharp in my memory.
All those old theaters and ancient go-go dancing clubs from the 1930s and beyond were converted to venues for metal bands. It was epic for me at the young age of 20 being in these old buildings that were iconic 60 years before.
The many stories about unknown metal bands walking up and down a street filled with girls, rockers and record labels, and passing out promotional fliers is true.
On every Friday and Saturday night inside those obscure clubs sat industry insiders, rock stars and Hollywood actors. The music moguls would be held up in small corners of each club at tables marked VIP. They would be there to critique the latest shock-rock-band all the while sipping designer drinks and eating sub-par cuisine.  It seemed like every show at The Roxy was labeled a "showcase" where record labels were there to sum up the nights headlining act. Afterward the occupants of the club spilled out into the street. The street was Sunset Boulevard where every guy was in a band ( or looked like it ) and every girl is an aspiring super-model and looked like one.
It made for an all night circus. One filled with youth, energy and excitement. It was a cacophony of personalities. Everyone had a story to tell and usually the stories were laced with a large dose of hope, a good measure of dreams, and a whole bunch of sleaze. 
It really was only about four or five years that LA Glam Metal and The Sunset Strip in Hollywood had the whole worlds attention. I could almost mark the day that the Seattle scene took over. Grunge happened just about the same time we saw the demise of Gazzarri's. Inside of a few months in year 1991 the Strip started to die and I started to see lumberjack flannel and plaid replace leather clothes and vinyl mini skirts. The whole thing was an American culture trip.
There were a lot of good times. I did some very awesome live shows. That said, I wanted it and thought I deserved success but never "made it". And, like a lot of the LA rockers, when The Strip died I went to college and found my place in another career. I married a beautiful woman and had a family.
 I went to high school in the city of San Dimas California where there was one very famous guitar making company. In the mid 1980s all those famous little boutique rock-n-roll guitar shops were also right there in a row on Sunset boulevard in Hollywood.
Back-in-the-day to make a few bucks and for a day job I choose work that didn't pay much but I was surrounded in my addiction. At night we prowled The Strip. By accident, about 10 years ago I got involved in Selling Guitars.

 

Everyone was sure the mystique of Hollywood Glam Metal music and its appeal would live on and live on. A philosopher once said “All good things must come to an end” ...and end it did.  Some even seek to persuade that the excesses and extremes of the LA Glam Metal genre should have ended a decade before.

From New York to the UK, from Japan to Europe in the 80s the youth felt like rock stars. The decadence of the Sunset Strip was historic. The LA Metal scene influenced a generation. Waist length hair and extreme clothes, in that time rockers and musicians around the world didn't just look the part and dress the part, we lived it.

Back in the day - or specifically night - you might have found me and metal heads in Hollywood California at The Whisky-A-Go-Go, for a time Coconut Teaser, Gazzarris or prowling around The Famous Cathouse. There were also eclectic places and underground clubs just off The Strip. Venues such as The Scream which could have been compared to a giant Rave today. The Scream was a sort-of Rave for rockers with multiple stages and live bands that was held inside of a giant turn of the century hotel in downtown Los Angeles. The Long Beach arena was also hot spot on any certain night. Backstage at The Long Beach Arena was a blast. Yet, the intimate club scene of The Sunset Strip and the city of Hollywood itself had a magical feeling about it. After every show the city never slept. The party just moved.

Places like Rock N Roll Denny’s Restaurant on Sunset or The Rainbow Bar and Grill were always packed with vampires, rockstars and starlets at the end of a Saturday night gig. Inevitably girls and guys were out of control and unashamed. There were a few cool bars just on the border of Beverly Hills. In many of the high priced homes overlooking the city Hollywood's High Rollers, Movie Executives and Rock Stars who already had success kept the drinks and whatever else flowing to ensure they got their piece of cherry pie...  Being the young 20 something kid that I was that small stretch of Sunset Boulevard between a few live music venues was sheer unforgettable heavy metal excitement.

Just like you, we had a lot of great times and have many great stories about our youth that we actually lived to tell. Stories of big hair, hot chicks, and 1980s Metal. Now nearly thirty years later all of us here that are part of The AlienXnation™ Team draw upon Johnny's experiences and information to create a guitar experience true to the memory of Hollywood Glam Metal.

I make our AXN™ Guitars  and my expertise at this stuff available to you in my store. My customers include notable rock stars, regular hard working dudes, guitar collectors and everyday rock-n-roll rebels. My instruments have found their home with some of the most creative people nearly everywhere on the planet. People just like you.
Our AXN™ Guitars are authentic. So are my intentions. I want every guy, and every girl,  to have a renewed feeling of excitement about being able to play the guitar!  -  Johnny - AXN™ Guitars

The AlienXnation™ Team - The AlienXnation™ Locations

The AlienXnation™ Team is a dedicated group of friends. An ex-rockstar, a guitar luthier, and a seasoned business owner and accountant. Each team member has spent over 30 years either performing music, building guitars while searching  the world for ultra-playable guitars, collecting vintage guitars or a combination thereof. All three boasting a musical resume of there own.

We now have multiple warehouse and manufacturing locations in both California and Arizona. We devoted all our efforts to the niche markets that we now operate within. We have gained notoriety worldwide because of our knowledge base which is centered around vintage guitars and guitar manufacturing. In 2010 we stopped foot traffic at our small guitar shop located in The Big Bear Village, Big Bear California and it was there that we began production of our AXN™ Hand Crafted Guitars. We now offer our unique items to customers around the globe through our various internet stores.

The AlienXnation™ Boutique is an Online-Only music store. We have over 1000 internet transactions and proudly retain an online reputation for integrity, honesty and accurate product descriptions. When visiting The AlienXnation™ Boutique you will get the full guitar experience — not only with our diverse taste in instruments, but with great examples of self indulgent guitars created for self indulgent individuals.

alienxnation axn guitars address location